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Why is Metadata Important to Your DAM?
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Why is Metadata Important to Your DAM?

Metadata (descriptive metadata, structural metadata) defines information from a data repository or content unit. In the context of digital asset management, it means information describing the content that is attached to the images and files in your DAM.

The main purpose of metadata is to allow files to be categorized and stored correctly and thereby found easily and systematically using, for example, a search function.


Metatags support digital archiving

In many companies, files and materials are scattered around on network servers and drives. It is almost impossible to find files efficiently when managing material from a network drive in folder view without metadata.

Switching to DAM will greatly clarify material management and integrating metadata into a centralized data management solution will greatly improve file discoverability and usability. In an organization where material is handled by multiple employees or stakeholders, using metadata becomes an important part of material management.

With a versatile search function, the materials you need are easily accessible when metadata is added.


Keywords link files to topics

The main metadata in ImageBank are keywords. Individual keywords allow you to tag images and files on specific topics. In ImageBank, users with editing rights can edit keywords and other metadata in files, such as camera date stamp or description text. You can also add custom metadata fields to your DAM in addition to the default fields.

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Add keywords to your files easily with ImageBank.


Practical category structure clafiries the use of your DAM

In addition to metadata management, a well organized category structure further enhances the search process. A carefully crafted category structure helps you avoid huge directories. Build a category structure, for example by topic, and don’t forget to use subcategories.

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A well-designed category structure makes it easy to find images from your DAM.


Don’t hesitate to contact us and start designing your DAM!

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